Worldwide Social Video Ad Spending Levels Off (for Now)

Social video is seeing growing usage among marketers, thanks to an aggressive push by platforms like Facebook, Twitter and YouTube to monetize the format. However, that ad share investment dipped a bit in the latest quarter.
 
 
Worldwide Social Video Ad Spending Levels Off (for Now)
 

Social video is seeing growing usage among marketers, thanks to an aggressive push by platforms like Facebook, Twitter and YouTube to monetize the format. However, that ad share investment dipped a bit in the latest quarter. Read Article

 

chart-image

eMarketer Webinar: How to Navigate the Journey Toward Customer-Centricity – Register Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Join us for a complimentary webinar as we look at the latest improvements marketers are making to the customer experience and the challenges that lie ahead. Reserve my seat.
Instagram Users to Rise 26% in Germany in 2017
 

eMarketer’s first-ever estimate for Instagram usage in Germany shows a double-digit gain in 2017, led by younger people’s adoption. Meanwhile, Facebook’s gains will slow to a trickle. Read Article

 

chart-image

eMarketer Roundup: Multichannel Attribution Today’s consumers are convenience-driven, which often means device-agnostic. They’re picking the most convenient channel, whether that’s looking down at their mobile phone or ahead at the store shelf. This Roundup will help you understand how multichannel attribution is critical to marketers more than ever. Receive my copy.
Singapore’s Garena Rebrands as Sea, Draws $550 Million
 

Garena has emerged from its mobile gaming roots to provide users with a range of online services, hitting unicorn status along the way. With new funds and a rebranding, it aims to take on ecommerce in Indonesia. Read Article

 
For Heineken, With Ads of 6 Seconds, Facebook Is a Mobile ‘Billboard’
 
Frank Amorese, senior media director at Heineken USA, talks about some of the challenges the brand has faced with Facebook advertising, especially when it comes to video. Read Interview
 
An interview with:
 
Frank Amorese
Senior Media Director
Heineken USA
Virgin Media Adds Customers
 

Cable TV, broadband internet and telephone service provider Virgin Media boosted its UK and Ireland subscriber numbers in 2017’s first quarter, paced by the company’s largest jump in UK cable TV subscriptions in a decade. Read Article

 
Recommended Reading: May 9, 2017
 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook to unveil premium TV efforts next month; JD.com hits profit in Q1; and more. Read Article

 
Download: Artificial Intelligence—What’s Now, What’s New and What’s Next
 

Artificial Intelligence (AI) is already being tapped for a number of business applications, including predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry. This complimentary eMarketer report details the size, scope and growth of the AI market, defines common AI terminology and highlights some noteworthy AI initiatives. Receive My Copy

 
New Report in eMarketer PRO this week:
 

US Time Spent with Media
eMarketer estimates that US adults will average 12 hours 7 minutes of media usage per day this year, up 3 minutes from 2016. Time spent with mobile will account for nearly all of the increase. Preview Report

Not a PRO subscriber? Find out how to become one.