Where Do Americans Watch TV? Hint: No, Not on Mobile

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
 
 
Where Do Americans Watch TV? Hint: No, Not on Mobile
 

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point. Read Article

 

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How To Get Ready For The ‘Mobile First’ World More and more of your customers turn to their mobile devices first. Find out how easy it is to tap into the monstrous growth of mobile sales and why in-app messaging, push & SMS are no longer optional. Get the top 5 actionable items to stay ahead of the curve: Download the eBook
Ant Financial Targets Chinese Travelers in the US Through First Data Partnership
 

China-based payment services like Alipay and WeChat Pay have been forging partnerships with foreign payments processors to cater to the needs of the country’s growing ranks of overseas tourists. Read Article

 

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Win Back with In-App Find out why mobile isn’t just another channel, but deserves a marketing strategy of its own! We present 5 mobile-first strategies to adopt in 2017 that enable companies to easily tap into the monstrous growth of mobile sales. Get the latest on in-app messaging, push notifications, and SMS messaging. Get the eBook now
What Keeps Advertisers Up at Night?
 

According to new research, marketers worry about viewability and ad blocking—and these concerns have increased over the past year. Read Article

 

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Digital Banking More Widespread in France than US
 

The majority of France’s internet users will bank online in 2017, according to eMarketer’s first-ever forecast of digital banking in the country. But relatively few will do so using a mobile phone compared with the likes of the US. Read Article

 

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Australia’s Fashion and Travel Sectors Find Higher Engagement on Facebook
 

Facebook seems to keep getting more important as a marketing channel in Australia. And this is especially true for those operating in the fashion and travel sectors. Read Article

 
UK Internet Users Flock to Job, Real Estate Sites
 

Traffic to news, job and real estate sites in the UK was up in March compared with December 2016, as internet users shifted their focus from gift shopping to homes, careers and current events. Read Article

 
Recommended Reading: May 10, 2017
 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon unveils Echo Show; Tencent funds music app Smule; and more. Read Article

 
Download: Artificial Intelligence—What’s Now, What’s New and What’s Next
 

Artificial Intelligence (AI) is already being tapped for a number of business applications, including predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry. This complimentary eMarketer report details the size, scope and growth of the AI market, defines common AI terminology and highlights some noteworthy AI initiatives. Receive My Copy

 
New Report in eMarketer PRO this week:
 

US Time Spent with Media
eMarketer estimates that US adults will average 12 hours 7 minutes of media usage per day this year, up 3 minutes from 2016. Time spent with mobile will account for nearly all of the increase. Preview Report

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