Why Retailers Are Racing to Crack the Code on Personalization

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From Starbucks to Walmart, retailers are investing to figure out how to speak to consumers on a personal basis, with the goal of offering products and services that are truly one-to-one recommendations. There are some hefty rewards for the sellers who get it right.
Why Retailers Are Racing to Crack the Code on Personalization
 

From Starbucks to Walmart, retailers are investing to figure out how to speak to consumers on a personal basis, with the goal of offering products and services that are truly one-to-one recommendations. There are some hefty rewards for the sellers who get it right. Read Article

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Listen In: The Future of Retail, Part 2—The Amazon Effect
 

In part two of the conversation about the wave of change transforming the retail industry, eMarketer’s Yory Wurmser and Nico Pitsis consider the impact of Amazon—how it has affected retail up to now, and how it it will affect retail going forward. Listen to Podcast

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New Shots Fired in the Shipping Price War
 

Shrugging off the financial burden of shipping costs, Amazon reduced the minimum order required for non-Prime members to receive free shipping to $25, the second time it has reduced the level this year. Read Article

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