With more data about their target audience and a maturing marketing technology stack in place, it’s more possible than ever before for B2B companies to deliver custom communications for both an individual buyer and specific accounts. But executing these strategies is rarely simple.
 
 
How B2B Marketers Leverage Data to Target Buyers
 

With more data about their target audience and a maturing marketing technology stack in place, it’s more possible than ever before for B2B companies to deliver custom communications for both an individual buyer and specific accounts. But executing these strategies is rarely simple. Read Article

Marriott’s Take on Digital Marketing: Always Look Ahead
 
Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends. Read Interview
 
An interview with:
 
Stephanie Linnartz
Global Chief Commercial Officer, Marriott International
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